[22nd Talk] Associate Professor Dr. Zhao Lihua: “Rituals and Performances- An Analytical Perspective on Interactive Reading”
Upcoming Event
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Introduction |
The twenty-second talk in the “Tan Lark Sye Lecture Series” will take place next week. Reading, as a daily life practice, has attracted attention from multiple disciplines. From the perspective of publishing studies, research on reading focuses on issues such as the reading subject, object, behaviour, and effects, as well as topics related to the body, space, material, interactive relationships, and effects. The speaker Assoc. Prof. Dr. Zhao Lihua will explore the topic of reading interaction from the perspective of ritual and performance, and attempt to promote the construction of reading theory in the digital communication environment. |
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Speaker |
Assoc. Prof. Dr. Zhao Lihua (Communication Research Institute, Communication University of China) Assoc. Prof. Dr. Zhao Lihua is an Associate Professor and Master's supervisor at the Communication Research Institute (Publishing and Editing Program) of Communication University of China. She has long been engaged in editing, publishing practice, teaching, and research, with research interests in digital publishing, reading theory, and university publishing. She holds a PhD from Peking University, completed postdoctoral research at Communication University of China, and was a visiting scholar at the School of Communication, Ohio State University, USA. |
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Moderator |
Assoc. Prof. Dr. Tey Shi Bin (Dean of the International Education College at New Era University College cum Director, Department Marketing and Sales) Assoc. Prof. Tey Shi Bin graduated with a First-Class Honours Bachelor's degree in Chinese Studies from the University of Malaya. She was jointly recommended by the Chinese Embassy in Malaysia, the Ministry of Higher Education of Malaysia, and the Department of Chinese Studies at the University of Malaya to receive the "Chinese Government Full Scholarship" for further studies in China. In 2010, she completed her Master's degree in Chinese Classical Literature at Central China Normal University in China, earning honors for an excellent thesis and being named an outstanding international graduate student. In 2014, she received her Ph.D. in Classical Philology from the same institution, again being recognized for her outstanding thesis and for her excellence as a graduating international student. |
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Information |
Date: 27 September 2023 (Wednesday) |
Trailer (Video)
Lecture Postscript
The 22nd session of the "Tan Lark Sye Lecture Series," organized by the Institute of International Education, New Era University College (IIE, NEUC) and the Tan Lark Sye Institute, was held on 27 September. The guest speakers for this event was Associate Professor Dr. Zhao Lihua from the Communication Research Institute of the Communication University of China. It was attended by more than 70 people.
The guest speaker for this lecture, Assoc. Prof. Dr. Zhao Lihua, holds a Ph.D. from Peking University and completed her postdoctoral studies at the Communication University of China. She was also a visiting scholar at the School of Communication at Ohio State University in the United States. Currently, she is a master's supervisor and associate professor at the Communication Research Institute (Editing and Publishing program) of the Communication University of China. She has long been engaged in editing and publishing practice, teaching, and research, with research focuses on digital publishing, reading theory, and university publishing.
This lecture was titled " Rituals and Performances- An Analytical Perspective on Interactive Reading." Her main research approach was divided into two parts: the perspective of media archaeology and the shift towards the everyday life context. Through the lens of media archaeology, Professor Zhao argued that this approach reveals the diversification of reading behaviors, requiring an exploration of the initial and unique reading modes that form the text. Meanwhile, examining reading research through the everyday life shift in media studies involves exploring how familiar reading impacts human cognition, emotions, and ethics. The event was moderated by Assistant Professor Dr. Lew Siew Boon from NEUC. It received enthusiastic feedback, with the audience actively participating in the Q&A session and eagerly engaging in discussions.
