[23rd Talk] Associate Professor Dr. Sun Huiying: “Research on the Image Narrative of Chinese Festival Culture in the New-New Media Era”
Upcoming Event
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Introduction |
The twenty-three talk in the “Tan Lark Sye Lecture Series” will take place next week. With the development of creative means and communication media, human communication has entered a new era. Festival culture’s image narrative has undergone significant changes. Festival cultural concepts, narrative aesthetics, and communication models have all changed behind this change. For this lecture, Professor Sun will use the “Chinese Festival Series” to illustrate some cultural ideas. |
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Speaker |
Assoc. Prof. Dr. Sun Huiyin (Deputy Director of the Department of Journalism, School of Journalism and Communication, Xiamen University) Assoc. Prof. Dr. Sun Huiyin holds a PhD in Literature from the School of Literature at Renmin University of China. She is currently an Associate Professor and Master's supervisor, as well as the Deputy Director of the Department of Journalism at the School of Journalism and Communication, Xiamen University. She serves as the Secretary-General of the Taiwan and Overseas Chinese Media Professional Committee of the Chinese History of Journalism and Communication Association, a distinguished expert at the World Center for Chinese Media Research, and a member of the Documentary Committee of Fujian Province. |
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Moderator |
Asst. Prof. Dr. Lew Siew Boon (Assistant Professor at the International Education College of New Era University College) Dr. Lew Siew Boon completed her Ph.D. at the National University of Singapore in 2021. She is currently an (Assistant Professor at the International Education College of New Era University College). Her primary research focuses on folklore and folk culture, as well as the history of the Chinese communities in Singapore and Malaysia. She has published monographs such as Guest of Jinshan: The Shuiyue Palace of Kelantan and its Guan Yin Belief and China and Southeast Asia's Hakka: A Cross-regional Exploration and Discussion (second author). Her doctoral thesis was nominated for the Wang Gongwu Best Thesis Award (Social Sciences) by the Faculty of Arts and Social Sciences at the National University of Singapore. She has also published more than ten academic papers. |
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Information |
Date: 25 October 2023 (Wednesday) |
Trailer (Video)
Lecture Postscript
The 23rd session of the "Tan Lark Sye Lecture Series," organized by the Institute of International Education, New Era University College (IIE, NEUC) and the Tan Lark Sye Institute, was held on 25 October. The guest speakers for this event was Associate Professor Dr. Sun Huiying from the Department of Journalism at the School of Journalism and Communication, Xiamen University. It was attended by more than 90 people.
Assoc. Prof. Dr. Sun Huiyin, graduated from the School of Liberal Arts at Renmin University of China with a Ph.D. in Literature. She is currently the Deputy Director of the Department of Journalism at the School of Journalism and Communication, Xiamen University, as well as the Secretary-General of the Taiwan and Overseas Chinese Media Committee of the Chinese Association for Journalism History, a Distinguished Expert at the World Chinese Media Research Center, and a member of the Fujian Province Documentary Professional Committee. Her main research areas include mobile media culture, film and television art, and cultural and creative industries. She teaches courses such as Film and Television Language, Radio and Television Interviewing, Cultural and Creative Industries, Short Video Production, and Mobile Media Culture.
This lecture was titled " Research on the Image Narrative of Chinese Festival Culture in the New-New Media Era". Chinese festival culture has a long history, and presenting and disseminating festival culture through visual media has been ongoing for nearly 40 years, starting with the first "Spring Festival Gala" in 1983. With the development of creative techniques and communication media, there has been a significant shift in how festival culture is narrated through imagery—from recorded to live broadcasts, from ritualistic and fixed formats to more story-driven and creative expressions, from enhancing the festive atmosphere to spreading festival culture, and from mere spectatorship (as an audience) to active participation (as users). As human communication enters the new media era, the narrative of festival culture through visual storytelling has changed significantly, driven by shifts in people’s understanding of festival culture, aesthetic narratives, and communication models. The lecture used programs and visual works like the "Chinese Festival Series" to explore these cultural transformations. The event was moderated by Assistant Professor Dr. Lew Siew Boon from NEUC. It received enthusiastic feedback, with the audience actively participating in the Q&A session and eagerly engaging in discussions.
