Dr. Lim Soon Chow


Academic Qualification:
Doctor of Philosophy, Universiti Tunku Abdul Rahman 2020
MBA (Marketing), Universiti Putra Malaysia 2011
BBA (Entrepreneurship), Universiti Tunku Abdul Rahman 2007

PROFESSIONAL FIELD 
RESEARCH INTERESTS Consumer Satisfaction, Foodservice Management, Marketing Management, Consumer Behavior
WORKING EXPERIENCE
  • Bayer Co. (M) Sdn Bhd: Area Sales Manager 2020 - current
  • Bayer Co. (M) Sdn Bhd: Key Account Manager 2017-2019
  • Apex Marketing Sdn Bhd: Brand Manager 2015- 2017
  • Wawasan Open University: Tutor (Marketing Research) 2012
RELATED ACHIEVEMENTS 
PUBLICATION LIST SCOPUS INDEXED JOURNAL ARTICLES
Chow, L. S., Krishnapillai, G., & Lee, C. Y. (2019). Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience. International Review of Management and Marketing, 9(3), 158-165.

INTERNATIONAL PEER REVIEWED JOURNAL ARTICLES
Chow, L. S., Krishnapillai, G., & Lee, C. Y. (2019). Impact of Indian Muslim Restaurants ‘hygienic Atmosphere on Diners’ satisfaction: Extending The Expectation Disconfirmation Theory. Studia Universitatis Babes-Bolyai, Negotia, 64(1).

INTERNATIONAL PEER REVIEWED JOURNAL ARTICLES
Lim S. C. (2019). Indian Muslim Restaurant Dine out Frequency: Malaysian Demographic Perspective. Journal of Tourism, Hospitality and Environment Management, 4(17), 46-56.

Lim S. C. (2020). Foodservice Waging War against Covid-19 Crisis and The Opportunity. Journal of Tourism, Hospitality and Environment Management, 5(19), 41-49.
CONFERENCE PROCEEDING

Lim Soon Chow, Gengeswari Krishnapillai, Chong Yee Lee. Impact of Indian Muslim Restaurant Atmospheric Hygiene Perception on the Diner’s Satisfaction: Extending Expectation-Disconfirmation Theory (MYMA231). Sustainable Economy, Business and Society in Emerging Economies in the Age of Industrial Revolution 4.0. University of Malaya on 9-10 November, 2018.
JOURNAL REVIEWING SERVICESArticle Reviewer of International Journal of Hospitality Management for manuscript titled “Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis”, Jun 2020.
ACHIEVEMENT
  • Received invitation to present the published journal titled “Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience”. In Bangkok., Thailand. – Partial Funded by the Conference Organizer.
  • Invitation to publish the published journal titled “Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience.” in Book Chapter.
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