Lecture by Associate Professor Dr. Zhao Lihua in the twenty-second talk of the “Tan Lark Sye Lecture Series”
The 22nd session of the "Tan Lark Sye Lecture Series," organized by the Institute of International Education, New Era University College (IIE, NEUC) and the Tan Lark Sye Institute, was held on 27 September. The guest speakers for this event was Associate Professor Dr. Zhao Lihua from the Communication Research Institute of the Communication University of China. It was attended by more than 70 people.
The guest speaker for this lecture, Assoc. Prof. Dr. Zhao Lihua, holds a Ph.D. from Peking University and completed her postdoctoral studies at the Communication University of China. She was also a visiting scholar at the School of Communication at Ohio State University in the United States. Currently, she is a master's supervisor and associate professor at the Communication Research Institute (Editing and Publishing program) of the Communication University of China. She has long been engaged in editing and publishing practice, teaching, and research, with research focuses on digital publishing, reading theory, and university publishing.
This lecture was titled " Rituals and Performances- An Analytical Perspective on Interactive Reading." Her main research approach was divided into two parts: the perspective of media archaeology and the shift towards the everyday life context. Through the lens of media archaeology, Professor Zhao argued that this approach reveals the diversification of reading behaviors, requiring an exploration of the initial and unique reading modes that form the text. Meanwhile, examining reading research through the everyday life shift in media studies involves exploring how familiar reading impacts human cognition, emotions, and ethics. The event was moderated by Assistant Professor Dr. Lew Siew Boon from NEUC. It received enthusiastic feedback, with the audience actively participating in the Q&A session and eagerly engaging in discussions.
