| PROFESSIONAL FIELDS |
| FIELDS OF SPECIALTY AND RESEARCH |
Business, Marketing, Strategic Management, Entrepreneurship & Consumer Science |
| COURSES TEACHING |
Global Logistics
Organizational Behaviour
Global Operations
Global Human Resource Management
Marketing Management
Strategic Management
MBA Project |
| WORKING EXPERIENCE |
- Senior Lecturer cum Program Coordinator (DBA & MBA), New Era University College.
- Assistant Sales & Marketing Manager (2018-2020), Teguh Harian, Alor Setar, Kedah.
- Assistant International Business Manager (2011-2018), Gano Excel, Alor Setar, Kedah.
- Inside Sales Account Manager (INTEL Campaign) (2003-2008), Teledirect Telecommerce, KLCC, Kuala Lumpur.
|
| ACADEMIC MEMBERSHIP |
Southeast Asia Research Academy
- Member Of Batch 12 (5 June 2024) |
| RELATED ACHIEVEMENTS |
| JOURNAL PUBLICATION |
| No |
Title |
Source |
Date Published |
| 1. |
Knowledge Sharing Between Multinational Corporation’s Headquarters and Subsidiaries: The Impact of Manager’s Role, Compensation System and Cultural Differences |
Journal of Economics and Behavioral Studies |
OCT, 2013 |
| 2. |
Influence of Transformational Leadership Practices on Channel Performance of MLM Sales Leaders in Malaysia DOI: 10.24940/theijbm/2019/v7/i4/BM1904-017 |
International Journal of Business and Management |
APR, 2019 |
| 3. |
The Impact of Entrepreneurial Orientation on Channel Performance of MLM Sales Leaders: Perspective from Downlines in Malaysia
DOI: 10.24940/theijbm/2019/v7/i6/BM1906-043 |
International Journal of Business and Management |
JUN, 2019 |
| 4. |
Soft Skills Training Program as a Moderator on the Relationship between Entrepreneurial Orientation and Channel Performance
DOI: 10.24940/theijbm/2023/v11/i5/BM2305-021 |
International Journal of Business and Management |
MAY, 2023 |
| 5. |
Enhancing Channel Performance: The Moderating Effect of Soft Skills Training Programs in The Relationship Marketing Context for MLM Sales Leaders in Malaysia
DOI: 10.24940/theijbm/2024/v12/i1/BM2401-018 |
International Journal of Business and Management |
JAN, 2024 |
| 6. |
Impact of Digital Disruption on Consumer Purchase Intention in China Apparel Industry
DOI: 10.47772/IJRISS.2024.804258 |
International Journal of Research and Innovation |
MAY, 2024 |
|
JOURNAL REVIEWER
(International Journal of Research and Innovation in Social Science (IJRISS) ) |
- Effect of Cultural Capability and Performance of Level Four Public Hospitals in Kenya
- Crowdfunding: Tunisia's New Challenge
- Entrepreneurial Education as a Covariate Between Entrepreneur Orientation and Entrepreneurial Intention amongst Graduating Students of Private Universities in Abuja, FCT – Nigeria
- Disruptive Innovation: A Strategy For Boosting Ghana's Digital Initiative
- Globalization, Brain Drain and Its Impact in Nepal
- Skills Development and Economic Welfare Among the Youth in Kisoro District Uganda
- Challenges for Effective Implementation of Social Business in Nepal
- Effect of Financial Technology and Access To Finance on Agribusiness Sustainability of Poultry Farms in Lagos State, Nigeria
- Assessment of Enterpreneurial Skills Need of Building Technology Students for Curbing Insecurity in Rivers State
- Capital Structure and Financial Performance of Non-Financial Firms Listed at Nairobi Securities, Kenya
|
| COURSES/ TRAININGS/ WORKSHOPS ATTENDED |
| Theme |
Venue |
Year |
| 1. Land Records and Local Area Research |
Zoom |
FEB 2023 |
| 2. In-house training: Effective Supervision for Postgraduate Students |
New Era University College (NEUC) |
FEB 2023 |
| 3. Using PROCESS for Conditional Process Analysis |
Zoom |
APR 2023 |
| 4. In-house training: Curriculum Design and Delivery |
New Era University College (NEUC) |
MAY 2023 |
| 5. Business Strategies with Sunzi Art of War |
Zoom |
JUL 2023 |
| 6. In-house training: Designing SLT, Blended Learning & CQI in OBE |
New Era University College (NEUC) |
FEB 2024 |
|
| TRAININGS/ WORKSHOPS ORGANIZED (PRESENTER) |
| Theme |
Venue |
Year |
| 1. Navigating Your Research Journey |
Graduate School, NEUC |
JUL 2023 |
| 2. Book Sharing Seminars - Managing Modern Malaysia: Women in Higher Education Leadership |
Zoom |
SEP 2023 |
| 3. Mapping Your Research Adventure |
Graduate School, NEUC |
JAN 2024 |
| 4. Uncovering The Research Gap: A Key to PhD Excellence |
Graduate School, NEUC |
JUL 2024 |
|
| ATTENDED CONFERENCE |
| Theme |
Venue |
Year |
| 1. The Impact of Relationship Marketing on Channel performance of MLM Sales Leaders in Malaysia: Soft Skills Training Program as a Moderator The 8th International Conference on International Studies (ICIS2020) |
University Utara Malaysia (UUM) |
DEC 2020 |
2. Enhancing Channel Performance: The Moderating Effect of Soft Skills Training Programs in The Relationship Marketing Context for MLM Sales Leaders In Malaysia
Conference on Business, Management, and Social Sciences (BMSC 2023) |
New Era University College (NEUC) |
NOV 2023 |
|
| ORGANIZING CONFERENCE 2023 - COMMITTEE MEMBER |
Theme: Crossing-region and Inter-discipline Graduate International Conference
New Era University College (NEUC), FEB 2024 |
