| PROFESSIONAL FIELDS |
| FIELDS OF SPECIALTY AND RESEARCH |
Business, Marketing, Strategic Management, Entrepreneurship & Consumer Science |
| COURSES TEACHING |
Global Logistics
Organizational Behaviour
Global Operations
Global Human Resource Management
Marketing Management
Strategic Management
MBA Project |
| WORKING EXPERIENCE |
- Senior Lecturer cum Program Coordinator (DBA & MBA), New Era University College.
- Assistant Sales & Marketing Manager (2018-2020), Teguh Harian, Alor Setar, Kedah.
- Assistant International Business Manager (2011-2018), Gano Excel, Alor Setar, Kedah.
- Inside Sales Account Manager (INTEL Campaign) (2003-2008), Teledirect Telecommerce, KLCC, Kuala Lumpur.
|
| ACADEMIC MEMBERSHIP |
Southeast Asia Research Academy
- Member Of Batch 12 (5 June 2024) |
| RELATED ACHIEVEMENTS |
| JOURNAL PUBLICATION |
| No. |
Year |
Authorship |
Title and bibliographic information |
| 1. |
2013 |
Co-Author |
Knowledge Sharing Between Multinational Corporation’s Headquarters and Subsidiaries: The Impact of Manager’s Role, Compensation System and Cultural Differences
(Journal of Economics and Behavioral Studies) |
| 2. |
2019 |
Main Author |
Influence of Transformational Leadership Practices on Channel Performance of MLM Sales Leaders in Malaysia
(The International Journal of Business and Management)
DOI: 10.24940/theijbm/2019/v7/i4/BM1904-017 |
| 3. |
2019 |
Main Author |
The Impact of Entrepreneurial Orientation on Channel Performance of MLM Sales Leaders: Perspective from Downlines in Malaysia
(The International Journal of Business and Management) DOI: 10.24940/theijbm/2019/v7/i6/BM1906-043 |
| 4. |
2023 |
Main Author |
Soft Skills Training Program as a Moderator on the Relationship between Entrepreneurial Orientation and Channel Performance
(The International Journal of Business and Management) DOI: 10.24940/theijbm/2023/v11/i5/BM2305-021 |
| 5. |
2024 |
Main Author |
Enhancing Channel Performance: The Moderating Effect of Soft Skills Training Programs in The Relationship Marketing Context for MLM Sales Leaders in Malaysia
(The International Journal of Business and Management) DOI: 10.24940/theijbm/2024/v12/i1/BM2401-018 |
| 6. |
2024 |
Co-Author |
Impact of Digital Disruption on Consumer Purchase Intention in China Apparel Industry
International Journal of Research and Innovation in Social Science
DOI: 10.47772/IJRISS.2024.804258 |
| 7. |
2024 |
Co-Author |
Exploring The Factors Influencing University Students' Choice of Laptop Brand in China
International Journal of Research and Innovation in Social Science DOI:10.47772/IJRISS.2024.8080226 |
| 8. |
2025 |
Co-Author |
[1]刘红涛 & 罗友良. (2025). 人工智能对数字化时代企业战略规划的影响及对策.中文科技期刊数据库（全文版）经济管理, (2), 057-060. |
| 9. |
2025 |
Main Author |
The Effects of Financial Management, Staff Commitment and Satisfaction, and Management Team Professionalism on the Quality of Nursing Home Services in China
International Journal of Research and Scientific Innovation DOI: 10.51244/IJRSI.2025.12020063 |
| 10. |
2025 |
Main Author |
The Impacts of Digital Transformation on Firm Performance: A Case Study of Tesla Business Model
International Journal of Research and Scientific Innovation DOI: 10.51244/IJRSI.2025.120500023 |
| 11. |
2025 |
Main Author |
The Factors Influencing Rail Transit Ridership: A Case Study of Klang Valley Malaysia
International Journal of Research and Innovation in Social Science DOI: https://dx.doi.org/10.47772/IJRISS.2025.905000372 |
| 12. |
2025 |
Main Author |
The Factors Influencing the AI Adoption in E-Commerce by SMEs in Shandong Province
International Journal of Research and Innovation in Applied Science |
|
JOURNAL REVIEWER
(International Journal of Research and Innovation in Social Science (IJRISS) ) |
- Effect of Cultural Capability and Performance of Level Four Public Hospitals in Kenya
- Crowdfunding: Tunisia's New Challenge
- Entrepreneurial Education as a Covariate Between Entrepreneur Orientation and Entrepreneurial Intention amongst Graduating Students of Private Universities in Abuja, FCT – Nigeria
- Disruptive Innovation: A Strategy For Boosting Ghana's Digital Initiative
- Globalization, Brain Drain and Its Impact in Nepal
- Skills Development and Economic Welfare Among the Youth in Kisoro District Uganda
- Challenges for Effective Implementation of Social Business in Nepal
- Effect of Financial Technology and Access To Finance on Agribusiness Sustainability of Poultry Farms in Lagos State, Nigeria
- Assessment of Enterpreneurial Skills Need of Building Technology Students for Curbing Insecurity in Rivers State
- Capital Structure and Financial Performance of Non-Financial Firms Listed at Nairobi Securities, Kenya
|
| COURSES/ TRAININGS/ WORKSHOPS ATTENDED |
| Theme |
Venue |
Year |
| 1. Land Records and Local Area Research |
Zoom |
FEB 2023 |
| 2. In-house training: Effective Supervision for Postgraduate Students |
New Era University College (NEUC) |
FEB 2023 |
| 3. Using PROCESS for Conditional Process Analysis |
Zoom |
APR 2023 |
| 4. In-house training: Curriculum Design and Delivery |
New Era University College (NEUC) |
MAY 2023 |
| 5. Business Strategies with Sunzi Art of War |
Zoom |
JUL 2023 |
| 6. In-house training: Designing SLT, Blended Learning & CQI in OBE |
New Era University College (NEUC) |
FEB 2024 |
|
| TRAININGS/ WORKSHOPS ORGANIZED (PRESENTER) |
| Theme |
Venue |
Year |
| 1. Navigating Your Research Journey |
Graduate School, NEUC |
JUL 2023 |
| 2. Book Sharing Seminars - Managing Modern Malaysia: Women in Higher Education Leadership |
Zoom |
SEP 2023 |
| 3. Mapping Your Research Adventure |
Graduate School, NEUC |
JAN 2024 |
| 4. Uncovering The Research Gap: A Key to PhD Excellence |
Graduate School, NEUC |
JUL 2024 |
| 5. Book Sharing Seminars - Unlocking Research Potential: Writing An Effective Problem Statement |
New Era University College, IIE |
NOV 2024 |
| 6. Mapping Your Research Adventure (2) |
New Era University College, IIE |
FEB 2025 |
|
| ATTENDED CONFERENCE |
| Theme |
Venue |
Year |
| 1. The Impact of Relationship Marketing on Channel performance of MLM Sales Leaders in Malaysia: Soft Skills Training Program as a Moderator The 8th International Conference on International Studies (ICIS2020) |
University Utara Malaysia (UUM) |
DEC 2020 |
2. Enhancing Channel Performance: The Moderating Effect of Soft Skills Training Programs in The Relationship Marketing Context for MLM Sales Leaders In Malaysia
Conference on Business, Management, and Social Sciences (BMSC 2023) |
New Era University College (NEUC) |
NOV 2023 |
|
| ORGANIZING CONFERENCE 2023 - COMMITTEE MEMBER |
Theme: Crossing-region and Inter-discipline Graduate International Conference
New Era University College (NEUC), FEB 2024 |
| OFF-CAMPUS LITERARY ASSESSMENT PANEL |
|
No.
|
Date
|
Project/Activity
|
Local/ Overseas
|
Organizer
|
|
1.
|
2024
-
Present
|
Peer Reviewer of Journals
|
Overseas |
International Journal of Research and Innovation in Social Science (IJRISS) ISSN: 2454-6186
|
|
2.
|
Overseas |
International Journal of Research and Scientific Innovation (IJRSI)
ISSN: 2321-2705
|
|
3.
|
Local |
UPSI - Management Research Journal (MRJ)
ISSN: 2232-0660
|
|
