Lecture by Associate Professor Dr. Sun Huiying in the twenty-third talk of the “Tan Lark Sye Lecture Series”
The 23rd session of the "Tan Lark Sye Lecture Series," organized by the Institute of International Education, New Era University College (IIE, NEUC) and the Tan Lark Sye Institute, was held on 25 October. The guest speakers for this event was Associate Professor Dr. Sun Huiying from the Department of Journalism at the School of Journalism and Communication, Xiamen University. It was attended by more than 90 people.
Assoc. Prof. Dr. Sun Huiyin, graduated from the School of Liberal Arts at Renmin University of China with a Ph.D. in Literature. She is currently the Deputy Director of the Department of Journalism at the School of Journalism and Communication, Xiamen University, as well as the Secretary-General of the Taiwan and Overseas Chinese Media Committee of the Chinese Association for Journalism History, a Distinguished Expert at the World Chinese Media Research Center, and a member of the Fujian Province Documentary Professional Committee. Her main research areas include mobile media culture, film and television art, and cultural and creative industries. She teaches courses such as Film and Television Language, Radio and Television Interviewing, Cultural and Creative Industries, Short Video Production, and Mobile Media Culture.
This lecture was titled " Research on the Image Narrative of Chinese Festival Culture in the New-New Media Era". Chinese festival culture has a long history, and presenting and disseminating festival culture through visual media has been ongoing for nearly 40 years, starting with the first "Spring Festival Gala" in 1983. With the development of creative techniques and communication media, there has been a significant shift in how festival culture is narrated through imagery—from recorded to live broadcasts, from ritualistic and fixed formats to more story-driven and creative expressions, from enhancing the festive atmosphere to spreading festival culture, and from mere spectatorship (as an audience) to active participation (as users). As human communication enters the new media era, the narrative of festival culture through visual storytelling has changed significantly, driven by shifts in people’s understanding of festival culture, aesthetic narratives, and communication models. The lecture used programs and visual works like the "Chinese Festival Series" to explore these cultural transformations. The event was moderated by Assistant Professor Dr. Lew Siew Boon from NEUC. It received enthusiastic feedback, with the audience actively participating in the Q&A session and eagerly engaging in discussions.
