June 2024 – Now
New Era University Collage (NEUC)
Faculty of Accountancy, Management and Economics
Assistant Professor

June 2021 – May 2024
Universiti Tunku Abdul Rahman (UTAR)
Faculty of Business and Finance
Assistant Professor

July 2015 – May 2021
Universiti Tunku Abdul Rahman (UTAR)
Centre for Foundation Studies
Lecturer

December 2013 – July 2015
First Solar (M) Sdn. Bhd, Kulim, Kedah
Recruiter

Journal Publications

1. Lim, Z. W., Yong, Y. C., Tan, C. H., & Chan, M. S. (2024). Impact of Social Media Marketing on Gen Z’s Cosmetic Brand Awareness. International Journal of Management, Finance and Accounting, 5(1), 64-84.
2. Leong, S. Y., Yip, M. Y., Tan, C. H., & Chan, M. S. (2024). Effect of Social Media Influencers on Generation Y Purchase Intention: Evidence from Men’s Skincare Products in Malaysia, International Journal of Management, Finance and Accounting 5(1), 111-135.
3. Bong, B. S. F., Tan, C. H., & T’ng, S. T. (2023). Prestige Unleash: A Serial Mediation Analysis of Employee Engagement, Psychological Capital, and Career Expectations in Malaysian Private University Academics. International Journal of Learner Diversity and Identities, 30(2), 241-252.
4. Tan, P. S. H., Seow, A. N., Choong, Y. O., Tan, C. H., Lam, S. Y., & Choong, C. K. (2023). University Students’ Perceived Service Quality and Attitude towards Hybrid Learning: Ease of Use and Usefulness as Mediators. Journal of Applied Research in Higher Education.
5. Senin, M. S., Sariah, A., Tan, C. H., Nor Shadira, J., & Santibuana, A. B. (2023). Relationship Between Self–efficacy and Student Psychology in Blended Learning Courses. Journal for Reattach Therapy and Developmental Diversities, 6(3), 70-80.
6. Vincent, R. J. S., Arumugam, B., Rosdi, M., Elias, S., Tan, C. H., Baharudin, S. M., Ali, F. A. H., & Marinsah, S. A. (2022). Students’ learning interests during the Covid- 19 pandemic period of Google Meet application implementation. NeuroQuantology, 20(12), 1932-1937.
7. Tan, C. H., Chan, L. M., & Krishnapillai, G. (2022). A conceptual study of psychological capital mediates the relationship between positive emotions and work engagement: Pathways to achieving SDGs in academic organisations. NeuroQuantology, 20(8), 1277-1282.
8. Abdullah, A. S., Ali Hassan, R., Jeinie, M. H., Saien, S., Nik Nazli, N. N. N., Tan, C. H., & Hussin, H. (2022). Food safety, emotional experience and health behaviour influence on purchase intention of nasi lemak among Malaysians. Central Asia and The Caucasus, 23(1), 1575-1587.
9. Ismail, A., Bakri, M. H., Nordin, M. N., Tan, C. H., Chan, M. S., Abbas, M. S., & Tan, S. P. (2022). Auditor compliance mediate relationship between service quality and perceived service quality of SME firms in Malaysia: A conceptual study. International Journal of Mechanical Engineering, 7(4), 132-139.
10. Tan, C. H., Kaur, H., Mary, A. A. S., Baluyot, M. B., Jimenez, Ma. D. D., Ventayen, R. J. M., & Pentang, J. T. (2021). Relationship between Organizational Climate and Employee Innovative Work Behaviour among Food Manufacturing Industries in COVID-19 Pandemic: Implications to Business Management. Estudios de Economia Aplicada, 39(12).
11. Wisetsri, W., Tan, C. H., Gardo, B., Kankaew, K., Kaur, H., & Pentang, J. T. (2021). Interplay of Personal Attitudinal Constructs towards Online Fashion Products, Consumer Decision-Making, and Image Branding: The Case of Online Fashion Products in Thailand in COVID-19 Pandemic. Estudios de Economia Aplicada, 39(12).
12. Tan, C. H., Khuan, W. B., & Pari, B. (2020). Effects of Big Five Personality Traits on Job Crafting among Private University Academic Staff. International Journal of Academic Research in Business and Social Sciences, 10(7), 607-620.
13. Tan, C. H., & Khuan, W. B., (2018). Relationship between Big Five Personality Traits and Work Engagement among Private University Academic Staff. International Journal of Education, Psychology and Counselling, 3(15), 79-85.
14. Tan, C. H., & Omar, K. (2017). The Impact of Training on Organization Performance: A Study of Hotel Sector in Terengganu, Malaysia. Journal of Engineering and Applied Sciences, 12(6), 1427-1432.
15. Omar, K., Anuar, M. M., Yaakop, A. Y., Halim, M. A. S. A., Harun, M., & Tan, C. H. (2017). The Influence of Personal Engagement and Time Management on Employees’ Job Performance. Advanced Science Letters, 23(4), 3009-3012.
16. Omar, K., Anuar, M. M., Ahmad, A., Nur, S., Zulkifli, A., & Tan, C. H. (2017). Personality and Business Performance: A Case of Entrepreneurs in Terengganu, Malaysia. International Journal of Advanced and Applied Sciences, 4(12), 231-237.
17. Tan, C. H., & Omar, K. (2014). The Impact of Service Quality on Tourist Satisfaction: The Case Study of Rantau Abang Beach as a Turtle Sanctuary Destination. Mediterranean Journal of Social Sciences, 5(23), 1827-1832.
     

Conference Proceedings

1. Chan, M. S., Seow, A. N., Tan. C. H., & Yap, Y. Y. (2024). Unveiling Sustainable Competitive Advantages for the SMEs: The Effect of Competencies on Open Innovation. 8th International Conference on Applied Economics and Business (ICAEB 2024), Munich, Germany.
2. Bong, B. S. F., Tan, C. H., & T’ng, S. T. (2023). Linking Perceived Organizational Prestige and Employee Engagement: The Mediating Role of Psychological Capital. 11th International Conference of Business, Accounting, Finance, and Economics (BAFE 2023), Kampar, Perak.
3. Tan, P. S. H., Seow, A. N., Chong, Y. O., Tan, C. H., Lam, S. Y., & Choong, C. K. (2023). University students’ perceived service quality and attitude towards hybrid learning: Ease of use and usefulness as mediator. Malaysia International Convention on Education Research and Management (MICER 2.0), Bangi, Selangor.
4. Tan, C. H., Chan, L. M., Krishnapillai, G., & Bong, B. S. F. (2022). Academic Work engagement: The roles of positive emotions and psychological capital. Science, Technology & Social Sciences Symposium 2022, Johor Bahru, Johor.
5. Abdullah, A. S., Ali Hassan, R., Jeinie, M. H., Saien, S., Nik Nazli, N. N. N., Tan, C. H., & Hussin, H. (2022). Food Safety, Emotional Experience and Health Behaviour Influence on Purchase Intention of Nasi Lemak among Malaysians. International Conference on Recent Trend in Education, Technology, Innovation and Social Sciences 2022 (ICETIS 2022), Langkawi, Kedah.
6. Tan, C. H., & Chan, M. S. (2021). Higher Education Leadership in Malaysia: A Meta- Analysis: International Conference on Business, Accounting, Finance, and Economics (BAFE 2021), UTAR, Kampar.
7. Tan, C. H., Tang, S. B., Pari, B., & Khuan, W. B. (2018). Big Five Personality Traits and Work Engagement of Private University Academic Staff in Malaysia: 20th Malaysia & Singapore Society of Australia (MASSA) Symposium (MASSA 2018), UMT, Terengganu.
8. Omar, K., Anuar, M. M., Yaakop, A. Y., Halim, M. A. S. A., Harun, M., & Tan, C. H. (2016). The Influence of Personal Engagement and Time Management on Employees’ Job Performance: 2016 International Conference on Social Sciences and Humanities (SOSHUM 2016), Promenade Hotel Kota Kinabalu, Sabah
9. Tan, C. H., & Omar, K. (2015). The Impact of Training on Organization Performance: A Study of Hotel Sector in Terengganu, Malaysia: 4th International Conference on Technology Management, Business and Entrepreneurship (ICTMBE 2015), Kings Green Hotel Melaka, Johor.

1. UTAR Research Fund (Project Leader)
   Project Title: Building Social Sustainability: Exploring Recovery Experiences and Proactive Behaviours of B40 Workers for Sustainable Development (July 2023 – June 2024)
   Total: RM26,050.00
2. UTAR Research Fund (Project Leader)
   Project Title: How Psychological Capital Mediates between Positive Emotions and Work Engagement: Pathways to Achieving SDGs in Academic Organisations. (December 2021 –
   December 2022)
   Total: RM24,000.00
3. Fundamental Research Grant Scheme (Project Member)
   Project Title: Bridging the Ageing Gap: Public Acceptance of Social Insurance for Long Term care Financing in Malaysia. (October 2023 – September 2025)
   Total: RM88,250.00
4. UTAR Research Fund (Project Member)
   Project Title: Antecedents and Acceptance of Hybrid Learning Behaviour. (July 2022 – June 2023)
   Total: RM31,500.00

2016 – May 2024

• UTAR Teaching Performance Award

2024

• Virtual Innovation Competition - Bronze Award

2023

• Thesis in 5 Minutes - Diamond Award & 1st Place
• Research & Innovation Poster Competition - Diamond Award
• International Invention, Innovation, and Design Competition - Bronze Medal

2022

• STSSS The Best Poster Presentation Award
• Malaysia Invention and Innovation Expo - Silver Medal

2021

• Virtual Innovation Competition - Silver Award

2018

• National Three Minutes Thesis Competition - 3rd Place
• UPSI Three Minutes Thesis Competition - 1st Place

2017

• UTAR Teaching Excellence Award

2024

• 8th International Conference on Applied Economics and Business, Technical Program Committees
• International Journal of Management, Finance and Accounting, Reviewer

2023

• Geografia-Malaysian Journal of Society and Space, Reviewer
• 11th International Conference on Business, Accounting, Finance and Economics, Reviewer
• Webinar: Business and Financial Evaluation, Cooperation and Risk in China, Malaysia, and ASEAN, Moderator
• CFS, UTAR Marketing Poster Challenge: 3-minute Presentation, Judge

2022

• 10th International Conference on Business, Accounting, Finance and Economics, Session Chair
• MBA Seminar: Postgraduate Colloquium, Reviewer
• Webinar: Transfer of Training: The Way to Maximize the Return on Training Investment, Moderator

2021

• Webinar: Recruiting in Today’s Market, Moderator