Dr. Loo Yew Liang

Senior lecturer, Institute of International Education
yewliang.loo@newera.edu.my

Academic Qualification：
Doctor of Philosophy of International Business (Universiti Utara Malaysia)
Master’s Degree of International Business (Universiti Utara Malaysia)
Bachelor’s Degree of Information Technology (Universiti Utara Malaysia)

Professional Field 
Fields of Specialty and ResearchInternational Business, MLM Sales
Working Experience
  • Senior lecturer, Institute of International Education, New Era University College, Selangor. (2023-)
  • Assistant Sales & Marketing Manager, Teguh Harian, Alor Setar, Kedah. (2018-2020)
  • Assistant International Business Manager, Gano Excel, Alor Setar, Kedah. (2011-2018)
  • Inside Sales Account Manager (INTEL Campaign), Teledirect Telecommerce, KLCC, Kuala Lumpur. (2003-2008)
Related Achievements  
Journal
  1. The Impact of Entrepreneurial Orientation on Channel Performance of MLM Sales Leaders: Perspective from Downlines in Malaysia. Source: International Journal of Business and Management (Date Published: June 2019)
  2. Influence of Transformational Leadership Practices on Channel Performance of MLM Sales Leaders in Malaysia. Source: International Journal of Business and Management (Date Published: April 2019)
  3. Knowledge Sharing Between Multinational Corporation’s Headquarters and Subsidiaries: The Impact of Manager’s Role, Compensation System and Cultural Differences. Source: Journal of Economics and Behavioral Studies (Date Published: October 2013)
Oral Presentation at Conferences
  1. The Impact of Relationship Marketing on Channel performance of MLM Sales Leaders in Malaysia: Soft Skills Training Program as a Moderator. (The 8th International Conference on International Studies) (ICIS2020),Date of Presentation: 5 December 2020
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