Dr. Lim Soon Chow

Academic Qualification:
Doctor of Philosophy (Universiti Tunku Abdul Rahman)
Master in Business Administration (Marketing) (Universiti Putra Malaysia)
Bachelor in Business Administration (Entrepreneurship) (Universiti Tunku Abdul Rahman)
Diploma in Business Administration (Tunku Abdul Rahman College)

Professional Field 
Research InterestsConsumer Satisfaction, Foodservice Management, Marketing Management, Consumer Behavior
 
Working Experience
  • Area Sales Manager, Bayer Co. (M) Sdn Bhd (2020 - )
  • Key Account Manager, Bayer Co. (M) Sdn Bhd (2017 – 2019)
  • Brand Manager, Apex Marketing Sdn Bhd (2015 – 2017)
  • Tutor (Marketing Research), Wawasan Open University (2012)
Related Achievements 
Publications
  1. SCOPUS INDEXED JOURNAL ARTICLES
    Chow, L. S., Krishnapillai, G., & Lee, C. Y. (2019). Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience. International Review of Management and Marketing, 9(3), 158-165.
  2. INTERNATIONAL PEER REVIEWED JOURNAL ARTICLES
    Chow, L. S., Krishnapillai, G., & Lee, C. Y. (2019). Impact of Indian Muslim Restaurants’ hygienic Atmosphere on Diners’ satisfaction: Extending The Expectation Disconfirmation Theory. Studia Universitatis Babes Bolyai, Negotia, 64(1).
  3. INTERNATIONAL PEER REVIEWED JOURNAL ARTICLES
    Lim S. C. (2019). Indian Muslim Restaurant Dine out Frequency: Malaysian Demographic Perspective. Journal of Tourism, Hospitality and Environment Management, 4(17), 46-56.
  4. Lim S. C. (2020). Foodservice Waging War against Covid 19 Crisis and The Opportunity . Journal of Tourism, Hospitality and Environment Managemen t, 5(19),41-49.
Conference Proceeding
  1. Lim Soon Chow, Gengeswari Krishnapillai, Chong Yee Lee. Impact of Indian Muslim Restaurant Atmospheric Hygiene Perception on the Diner’s Satisfaction: Extending Expectation Disconfirmation Theory (MYMA231 ). Sustainable Economy, Business and Society in Emerging Economies in the Age of Industrial Revolution 4.0. University of Malaya on 9 10 November, 2018.
Journal Review
  1. Article Reviewer of International Journal of Hospitality Management for manuscript titled “Perceived hygiene attributes in the hotel industry: customer retention amid the COVID 19 crisis”, Jun 2020.

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