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Assoc. Prof. Dr. Tey Shi Bin

Dean of Institute of International Education; Head of Marketing and Sales Department
shibin.tey@newera.edu.my

Academic Qualification:
PhD in Chinese Classical Philology, Central China Normal University, Distinction in PhD Thesis Inter-varsity (2011-2014)
M.A. in Chinese Ancient Literature, Central China Normal University, Distinction in Master Thesis Inter-varsity  (2007-2010)
B.A. (Hons) in Chinese Studies, University of Malaya, First Class Honours (2004-2007)

(1) Personal Information
Introduction
                                  
Tey Shi Bin, Malaysian, born in 1984, graduated from the Chinese Department of the University of Malaya with a first-class honours degree. She received the "Chinese Government Full Scholarship" to study in China with recommendation from the Chinese Embassy in Malaysia, the Ministry of Higher Education of Malaysia, and the Chinese Department of the University of Malaya. In 2010, she obtained a master's degree in Ancient Chinese Literature from Central China Normal University, China, and was awarded with the honour of Outstanding Thesis and Outstanding Graduating International Student. In 2014, she obtained a doctoral degree in Chinese Classical Philology with Outstanding Thesis and Outstanding Graduating International Student. After graduating from her Ph.D. degree, she returned to Malaysia and started working as a full-time lecturer in the Chinese Department at New Era University College. She was promoted as deputy head and assistant professor on the 1st January 2018. On the 1st April 2019, she was appointed as the founding director of the Institute of International Education which is responsible for exploring and developing international business on campus. She was awarded the first New Era Teaching Excellence Award in August 2019. In 2021, she was awarded the Teaching Excellence Award and Service Excellence Award. More than 20 academic theses, poetry creations and monographs were published, such as “The Classical Literary Language Novels of Qing Dynasty that recorded in Qingshigao Yiwenzhi, BuBian and Shiyi”. She too served as chief editor of "Zhong Wen Ren". On the 1st April 2022, she was promoted as associate professor. She has moderated and given more than 60 topic lectures, almost 20 evaluations, and won several literary awards. Now she is a columnist for " China Press Daily Supplement", and a brand copywriting consultant for corporates. She advocates using the modern and creative way to stimulate the wisdom of classical literature and the beauty of Chinese language, with the responsibility of inheriting Chinese culture, the development of Chinese education, and advocating the application of Chinese in Malaysia as a disseminator of (Chinese) culture.
 
MajorChinese Classical Philology
 
Direction of ResearchChinese Classical Philology, Bibliography Catalogue, Historical Records, Chinese Ancient Literature, Chinese Culture, Cultural Brands and Cultural Communication.
 
Teaching SubjectsChinese Cultural Creatives Industries and Copywriting, Classical Philology, Historical Records, Selected Readings in Verse, Research Methodology
 
(2) Academic Work Experience, Administrative Experience, and Other Professional-related Appointments
Academic Work Experience
No.PositionDepartmentWork UnitYear
1.Dean and Associate ProfessorInstitute of International EducationNew Era University College2022.4-
2.Director and Assistant ProfessorInstitute of International EducationNew Era University College2019.4-2022.3
3.Assistant Professor and Deputy Head of DepartmentDepartment of Chinese Language and Literature New Era University College2018.1-2019.3
4.Assistant ProfessorDepartment of Chinese Language and Literature New Era University College2018-2020.4
5.LecturerDepartment of Chinese Language and Literature New Era College/New Era University College2014-
6.Adjunct LecturerChinese Group in Department of Foreign LanguagesUniversity Putra Malaysia2016.9.1-2017.2
7.Assistant Lecturer of Immersion Programme of Chinese Cultural Lesson (Singapore Ngee Ann Polytechnic)School of Chinese Language and LiteratureCentral China Normal University 2008.3- 2008.7
Administrative Experience
No.PositionDepartmentWork UnitYear
1.DirectorMarketing and Sales DepartmentNew Era University College2020.6.15-
2.Chairman Welfare GroupNew Era University College2021.1.1-2021.12.31
Other
Professional-
related Appointments
No.PositionDepartmentWork UnitYear
1.Associate Professor with AgreementSchool of Foreign LanguagesUniversity of Electronic Science and Technology of China (985, double first-class)To be hired
2.Visiting ScholarThe Center for Legal Studies in One Country Two SystemsBeihang University(985)2021.10.30-2024.10.30
3.Member of the First Malaysian Calligraphic History Professional Editorial Committee--The Calligraphy Society of Malaysia2021.3.15-
4.Brand Partnership--Loka Made Sdn. Bhd2021.1-
5.Brand Partnership--P & P Creation Sdn. Bhd.2020.12-
6.Corporate Branding and Copywriting Advisor--Pusat Tuisyen Global Intelek2020.11.1-
7.Corporate Branding and Copywriting Advisor--Tenfly Academy Sdn Bhd2020.11.1-
8.Project ManagerSoutheast Asia Research Center in MalaysiaSouth China Normal University2018-
9.Editor of “The Journal of Humanities and Social Sciences in Malaysia” Tan Lark Sye InstituteNew Era University College2018-
10.TTT Qualified Lecturer (Classic and Modern Management)--Human Resources Department (HRDF)2018-
11.Member of Editorial Board of “Xin Guang” MagazineVice-Chancellor’s OfficeNew Era University College2018-
12.Chief Editor of “Zhong Wen Ren” MagazineDepartment of Chinese Language and LiteratureNew Era College/New Era University College2016-2021
13.Representative of Academic CommitteeDepartment of Chinese Language and LiteratureNew Era College/New Era University College2016-2019
14.Brand Copywriting Consultant--JWC Global Sdn Bhd2016-2019
(3) Research & Publication
A. Journal
                                  
No.YearAuthorshipTitle and bibliographic information
1.To be addedIndividual composing To parabolize the praise and blame, and to, differentiate the demotic: Exploring the Way of Studying and his Academic Ideals from Zhang Shunhui's "Qingren Wenji Bielu”, (To be added)
2.2020Individual composing Tey, S.B. ‘Tan Swie Hian- A Great Master who Conduct Multi-creation with Freedom’, Experts from The Association of Nanyang University Graduates, Kajang: New Era University College Tan Lark Sye Institute (Awaiting publications).
3.2020Individual composing Tey, S.B. ‘Rooting on the native and face the world: The global dissemination and innovation of Malaysia 24 Festival Drum towards the traditional drum’ (Updated manuscript), Onn Huann Jan: Collected Essays of Young Scholars: New Perspective on Johor Bahru, 2020, 141-163.
4.2019Individual composing Tey, S.B. Suicide Prevention: A Discussion on the Implications of Pre-Qin Dynasty Confucianism and Taoism in Modern Society,Malaysian Journal of Chinese Studies, Volume 8, No 1, 2019, page 45-56.
5.2019Individual composing Tey, S.B. (2019). The Classical Literary Language Novels of Qing Dynasty that recorded in Qingshigao Yiwenzhi, BuBian(Bibliographical Catalogue. “Xue Wen”. No.16, 14-17.
6.2019Individual composing Tey, S.B. (2019). The Yongchun Community and The Textile Trade of Tangkak,Johor. Malaysia Journal of Humanities and Social Science. 8(2), 59-66.
7.2019Individual composing Tey, S.B. (2019). Research on the development of Taiwanese Opera Culture and audience in Malaysia and Singapore. Lew.B.H.(Ed): Collected Essays on Malaysian Chinese Folk Culture,2019. Petaling Jaya: Strategic Information Research Center. Kajang: New Era University College. 159-190.
8.2019Individual composing Tey, S.B. (2019). A Study of the Compilation in New Mandarin Teaching Material of National High School (KSSM). Zhang, Y.D. and Zhuang, G.T. (Eds): Overseas Chinese Philology Journal. Shanghai: Social Science Academic Press, Vol.7, 54-71.
9.2019Individual composing Tey, S.B. (2019). Spirit of Personal Bibliophile and Tan Lark Sye Library Collection. “Zhong Wen Ren”. No.19, 64-66.
10.2018Individual composing Tey, S.B. (2018). ‘Perfect Practice of Gu Run Jin: The bond between development of enterprise and community responsibility’, Mok Soon Chong: Philanthropist in Malaysia and Singapore. Kajang: New Era University College. 66-84.
11.2017 Individual composing Tey, S.B. ‘Rooting on the native and face the world: The global dissemination and innovation of Malaysia 24 Festival Drum towards the traditional drum’, Overseas Chinese Philology Journal, edited by Zhang Yu Dong and Zhuang Guo Tu. Shanghai: Social Science Academic Press, 2017 ,202-217.
12.2016 Individual composing Tey, S.B. (2016). Research on the evolution of Su Shi’s life affect the process of his poeticization. UM Chinese Literature and Cultural Journal, 2016,4(2), 53-64.
13.2016 Individual composing Tey, S.B. (2016). Discussion of Dukes’ Suicide in the Records of Grand Historian. Huazhong Academic, 2016,3,118-126.
14.2016 Individual composing Tey, S.B. (2016). Research on Taoism Efficacious Records in Yunji qiqian. Chinese Literature and Cultural,4(1),49-62.
15.2015Individual composing Tey, S.B. (2015). Qingshigao Yiwenzhi and Baqianjuanlou Shumu: A Comparative Study of Bibliographical Catalogues of Qing Dynasty Novels. Malaysian Journal of Humanities and Social Science. Kajang: New Era College. 35-42.
16.2015Individual composing Tey, S.B. (2015). A Research About a Statement That Pointed Out by Zhao Yi: Yao Cha Was Actually the Initiator of Classical Prose Writing. Thesis Collection of International Conference on Asian Chinese Culture and Literature. Kuala Lumpur: Mentor Publishing Sdn Bhd. 301-311.
17.2013 Individual composing Tey, S.B. (2013). Humorous and Analogy of Bai Yu Jing. Mt Wutai Researches, 3, 14-17.
18.2013 Individual composing Tey, S.B. (2013). Concept of Future World of China People: The Theme and Composition of Ma Wang Dui T Shape Painting On Silk. Journal of Hubei (Extra Edition).
19.2013 Individual composing Tey, S.B. (2013). The Comparison to a Classic Novel catalog of Dynasty Qing between Qingshigao Yiwenzhi and Siku Quanshu Zongmu. Central China Academic, 7, 73-86.
20.2013 Individual composing Tey, S.B. (2013). A reading notes about Qingren Wenji Bielu: With a comprehensive knowledge to avoid vulgarity. Chinese Culture Research, 3, 48-55.
21.2013 Individual composing Tey, S.B. (2013). Disabled by self-inflicted:The life chosen of figure in Shiji. Journal of Weinan Normal University, 5, 22-24.
22.2013 Individual composing Tey, S.B. (2013). A Study on Literary Theory of Zhao Yi in “Nian Er Shi Zhaji”. Huazhong Normal University Journal of Postgraduates,3,25-29.
23.2010 Individual composing Tey, S.B. (2010). Wu Zi Xu, A choice between life and death: The emotion being of Sima Qian. The Reception and Dissemination of Modern and Contemporary Chinese Literature. Kuala Lumpur: Department of Chinese Language, University of Malaya.
24.2008 Individual composing Tey, S.B. (2008). Emphasis etiquette or hegemony: The progressive idea of Zuozhuan. In Pursuit of Originality:Writings on Classical and Modern Chinese Literature,Edited by Teo Lay Teen. Kuala Lumpur: Department of Chinese Language, University of Malaya.
B. Books
*Ranked by importance of achievement, followed by year of publication
No.YearAuthorshipTitlePublishing City/
Publisher
1.To be addedWritten individuallyLocal Care of Chinese in Johor Tangkak, Minnan Village, Malaysia: Development, Deep Cultivation, Change and Perseverance (Completed, awaiting to be published).Kajang: New Era University College
Fujian: Huaqiao University
2.2022.5Co-authoredThe Translation Annotation and Commentary on The Dream Pool EssaysWuhan: Chongwen Publishing House
3.2020.3Written individuallyThe Classical Literary Language Novels of Qing Dynasty that recorded in Qingshigao Yiwenzhi, BuBian and Shiyi. (one of the phased achievements of the National Social Science Fund's key project “A Collection of Describing Novel Materials in the Twenty-Five Histories ‘Yiwenzhi’” (11AZD062), hosted- by Dr. Wang Qizhou)Taipei: Hua-Mu-Lan Culture Publishing Company
4.2015Participated in composingZhang, S.X., Mao, J.J.(Eds). Synopsis of the Chinese Classical Electronic Documents Database.Guangzhou: China Publishing Co. World Book inc
5.2022Editor-in-ChiefSpeech Collection of Mr. Daisaku Ikeda. (Awaiting Publication)Kuala Lumpur: Soka Gakkai University Press
6.2020Editor-in-Chief“Zhong Wen Ren”- About Love, No.20.Kajang: New Era University College
7.2019Editor-in-Chief “Zhong Wen Ren”- The Afterglow of Twilight: Routinely Producing and Creating, No 19.Kajang: New Era University College
8.2019Editorial boardXin Guang Magazine, issue 10, 2019Kajang: New Era University College
9.2019Editorial boardXin Guang Magazine, issue 9, 2019Kajang: New Era University College
10.2018Editor-in-ChiefPhilanthropists in Malaysia and Singapore – Beijing Launching Ceremony Commemorative Special Issue.Kajang: New Era University College
11.2018Co-editorDouble 10 Happiness – New Era University College 20th Anniversary Commemorative Edition.Kajang: New Era University College
12.2018Editor-in-Chief“Zhong Wen Ren”-Home, where do I belong to, No 18.Kajang: New Era University College
13.2019Executive editorAnthology of Chinese Studies of Southeast Asian Chinese.Kajang: New Era University College
14.2015Executive editor“Zhong Wen Ren”-Malaysian Children Literature.Kajang: New Era College
Other non-academic related publications
15.2011Written individuallySpiritual Inspiration: The Travels of the Three Realms by Master Azam KingJohor Bahru: Blank Grid Bookstore
16.2007One of the writersEdited by Lim Qing Qing and Lee Chi Hang:Luo Mu Xiao Wu BianKuala Lumpur: Dream Seed Publisher
C. Conference
No.DateSeminar Topics and LocationsRolesTitle
1.2021.12.4韩中教育论坛Presenter“Mission with nostalgia: The Current Situation and Reflection of the Education Development of Chinese Departments in Malaysian Colleges”
2.2021.10.30The 40th Anniversary Celebration Meeting of Zhejiang Yuexiu University of Foreign Languages and the 20th Asian University Presidents Forum (AUPF)Presenter (Joint publication with Professor Mok Soon Chong)“The Import and Export of International Education between China and Malaysia under the Epidemic: Based on the Research of New Era University College in Malaysia”
3.2020.11.6International Forum on Regional Cooperation and Prosperity Sharing under the New Regional OrderHost--
4.2019.12.7International academic seminar on "Southeast Asian Chinese and the New Culture Movement", Kajang: New Era University CollegeSession host, Committee of conference
--
5.2018.11.17The Development between Huaqiao University FuJian Nationality Overseas diaspora and Malaysian Academic Workshop, Huaqiao UniversityPresenter“Family and Trade Name: The Rooting, Development and Pursuit of the Tey Meng Poh’s Family in Johor, Malaysia”
6.2018.9.3Dissemination of International Academic Conference. Kajang: New Era University CollegePresenter, Conference coordinator
“A Study of the Compilation in New Mandarin Teaching Material of National High School (KSSM) – – By Using the example of Courses ‘Selected Reading in Verse’ in New Era University College”
7.2018.5.5The Taiwan Cultural Narrative in Malaysia Chinese Education, Taiwan: Soochow UniversityPresenter, Conference coordinator
“An appreciation on Song Verse and Creative Teaching – By Using the example of Courses ‘Selected Reading in Verse’ in New Era University College”
8.2018.5.45th International Conference on China Ancient Chinese Literature, Taipei: Soochow UniversityPresenter “To revise the mistaken collection of ‘The collections in Sun’s ancestral temple’ and ‘The collections in Wenrui building’ Bibliographical Catalogues in Qing Dynasty”
9.2018.3.24Malaysian Chinese and Village Development Workshop (Organized by New Era University College and China Hua Qiao University), Kajang: New Era University CollegePresenter“The ebb and flow of Cloth industry in Tangkak”
10.2017.11.4 The Second International Conference on Malaysian Chinese Folk Culture, Kajang: New Era University CollegePresenter“Research on the development of Taiwanese Opera Culture and audience in Malaysia and Singapore”
11.2017.11.4 The Second International Conference on Malaysian Chinese Folk Culture, Kajang: New Era University CollegeSession host, Panelist--
12.2017.7.2 International Symposium on "The Belt and Road Initiative and Malaysian Sinology", New Era University CollegeCoordinator--
13.2017.7.2 International Symposium on "The Belt and Road Initiative and Malaysian Sinology", New Era University CollegeSession host --
14.2016.10.28Meeting theme: “The History and Responsibility: Developments and opportunities of Chinese education and literature under the background of ‘The Belt and Road’ , China and Malaysia International Chinese Seminar, Nan Ning, Guang XiSession host

Panelist
--
15.2015.8.1-2 The International Academic Seminar of Han Shi Yi, Perak: KamparPresenter“The Source of The Classical Literary Language Novels of Qing Dynasty that recorded in Qingshigao Yiwenzhi Bubian”
16.2015.5.30“International academic forum on Malaysian Chinese Literature and Unveiling Ceremony of Fang Xiu Library”, New Era CollegeHost, Committee of conference
--
17.2015.5.14-15
The International Academic Seminar of Literature and Aesthetics, New Taipei: Tamkang UniversityPresenter“Prevent suicide and treasure the life given: The modern value of Life view of Confucianism and Daoism in Pre-Qin”
18.2014.10.20 International Academic Seminar of Malaysia Chinese Studies Review and Exploration, New Era CollegeSession host, Panelist--
19.2013.1.18 The International Academic Seminar of Asia Chinese Cultural and Literature, Kuala Lumpur: University of MalayaPresenter“A Research About A Statement That Pointed Out By Zhao Yi: Yao Cha Was Actually The Initiator of Classical Prose Writing”
20.2009.8.9 The International Academic Seminar of China Literature’s Spread and Reception, Kuala Lumpur: University of MalayaPresenter“Wu Zi Xu, a choice between life and death: The emotion being of Sima Qian”
D. Research Projects
No.YearTitleProject membersProject SponsorProgressRoles
1.2021Annotated Catalog of the Collections of Chempaka Buddhist LodgeMore than 20 peopleChempaka Buddhist LodgeIn progressCo-host
2.2021Research and publication of “Salvation for the people: Buddhism and the history and important figures of Buddhist Lodges in Malaysia”More than 10 peopleChempaka Buddhist LodgeIn progressCo-host
3.2021Bibliography of the Collection of the Teo Chew AssociationMore than 10 peopleTeo Chew AssociationIn progressCo-host
4.2017A Research Grant of New Era University College (Since May 2017) regarding The Publishing Project of Collection of Philanthropist in Singapore and Malaysia (responsible in writing the part of Tan Sri Koo Yuen Kim)More than 20 peopleNew Era University CollegeProject endedParticipated in composing
5.2016An Academic Workshop for Hokkien Population in Malaysia and The Development of Malaysia Village (Since July 2016) that lead by Professor Chen Cong Yuan from Huaqiao University, China.--Huaqiao University Special Funding Project for Overseas Chinese Studies of Huaqiao University, chaired by Chen Tsung YuenProject endedParticipated in composing
6.2016A Research Grant of Tan Lark Sye Institute (Since 2016) regarding The Publishing Project of People Collection of Nanyang University (responsible in writing the part of Tan Swie Hian)More than 10 peopleTan Lark Sye Research Institute In-service Faculty Research Fund ProgramProject endedParticipated in composing
7.2015.4A Research Grant of Tan Lark Sye Institute (Since April 2015) regarding Proposal of Literary Studies for “From Attached Sheet to Supplement to Lat Pau”3Tan Lark Sye Research Institute In-service Faculty Research Fund ProgramProject endedParticipated in composing
8.2014“The Comparison on Classic Novel catalog between Qingshigao Yiwenzhi, Bubian and Shiyi”----Project endedPhD thesis writing
9.2008-2009Research regarding the China Academic circle and Malaysian Chinese Culture (lead by Dr. Fan Pik Wah)----Project endedResearch assistant
E. Newspaper and magazine articles
No.DateTitleSource
1.2021.1.26Your smileChina Press Daily
2.2021.1.12The scoop of passionate devotionChina Press Daily
3.2020.12.29Return homeChina Press Daily
4.2020.12.15My charm as an adult China Press Daily
5.2020.12.1Reading circle and DiscipleshipChina Press Daily
6.2020.11.17Warmth and cold at the western district of the mountains of osmanthus in Central China Normal UniversityChina Press Daily
7.2020.11.3Can you endure hardship?China Press Daily
8.2020.10.20That year on the way to obtain a PhD China Press Daily
9.2020.9.13I’m living well nowChina Press Daily
10.2020.8.30Things about part-time 1.0China Press Daily
11.2020.8.16As Far As You Can FlyChina Press Daily
12.2020.8.2Things about part-timeChina Press Daily
13.2020.8.2Things about drivingChina Press Daily
14.2020.7.19Things about cookingChina Press Daily
15.2020.6.18Enjoyment delayedChina Press Daily
16.2019.11.18Let's take off in our dreamsChina Press Daily
17.2018.4Hong Men: A Banquet for the WorldZhong Wen Ren, Issue 18
18.2018.2.13The subtle beauties of Chinese New Year in Big FamilyChina Press Daily
19.2018.1.9Learning adventures as a beginnerChina Press Daily
20.2017 (6 issues)The Chinese Grand View GardenSin Chew Daily
21.2016.1.26The Illuminated City Lights on The CausewaySin Chew Daily
22.2015.12 Useless is The Most UsefulZhong Wen Ren, Series 3
23.2015.2.10 Turmeric Rice (prose)Kwong Wah Daily
24.2014.12.10 A Cold Library (prose)Feng Cai Magazine
25.2014.4.9 Chinese Studies of University of Malaya’s development is a long and arduous taskSin Chew Daily
26.2014.1.14 My Chinese Journey (prose)Kwong Wah Daily
27.2013.6 Humorous of "Bai Yu Jing"Zheng Xin (Buddhist Magazine)
28.2012.8.2 How important is academic qualifications? (News commentaries)
Incident of Seow Yuan Sheng (News commentaries)
Oriental Daily
29.2012 Interpreting the poem “To HCK” written by Fang Ang (Literary criticism)Malaysian Chinese Literature: Inheritance and Creativity
30.2010 The Illuminated City Lights on The CausewayThe 3rd International Chinese Prose Writing Contest
31.Issue 5, 2009Thoughts of a overseas traveler (Poem)Southeast Asia Poetry
32.Issue 4, 2009Thoughts of a overseas traveler (Poem)Southeast Asia Poetry
33 - 51.2008/2009 One of the columnists of “Six Intellectual Women's Column”, (18 issues in total, 18 articles written)Feng Cai Magazine
(4) Speech and Hosting Experience
Presenter
                                  
No.DateTitleLocal/ OverseasOrganizerRoles
1.2021.12.11Nostalgic mission of Chinese Educators in MalaysiaLocalInstitute of International Education, New Era University CollegePresenter
2.2021.9.16My origin- Tangkak” Got Talent- Tell us your storyLocal“My origin- Tangkak” Facebook Live Streaming Presenter
3.2021.9.13Fresh out of university, should I choose a job that I like but low-paying, or a job that I do not like but high-paying?Local“Listen to Me” events series of the Department of Guidance and Counseling Psychology, New Era University CollegePanelist
4.2021.9.9Family and Trade Name: The rooting, development and pursuit of Yongchun people in TangkakLocal“New Era Humanities Hall Series 1: Chinese Businessmen: Humanistic Feelings” Presenter
5.2021.5.15Worthless or Words Are Worth a Thousand? How Zhong Wen Ren Make Words ValuableLocalNew Era University CollegePresenter
6.2021.4.15Falling and awakening: I read “As Beautiful as Freedom: The Children’s Paintings Remains in the Jewish Concentration Camp”LocalUM Chinese Studies Literature FortnightPresenter
7.2020.12.7Family and Trade Name: The Rooting, Development and Pursuit of the Tey Meng Poh’s Family and “Zhong Xing Zhan” in Tangkak, Johor, MalaysiaOverseasLiaoning Jianzhu Vocational CollegePresenter
8.2020.10.24The past serves the present: The wisdom of Chinese historical philosophyLocalNew Era University College and Sin Chew DailyPresenter
9.2020.9.20Motivation to learnLocalYuk Choy High SchoolPresenter
10.2020.8.26One man can experience a reversal of fortune through a dreamLocalSMK Seri KembanganPresenter
11.2020.5.2Chinese and the present worldLocalSparkz Education Forum: Education can be differentPresenter
12.2019.12.30Corporate Seminar Workshop: A Work’s PerspectiveLocalJWC Global Sdn BhdPresenter
13.2019.12.12Listen to your inner voiceLocalNew Era University CollegePresenter
14.2019.11.21Family and Trade Name: The Rooting, Development and Pursuit of the Tey Meng Poh’s Family and “Zhong Xing Zhan” in Tangkak, Johor, MalaysiaOverseasHaikou University of EconomicsPresenter
15.2019.8.16The Elegance of Ancient Literature and Knacks for Learning Ancient ChineseLocalSMK Taman Bukit MaluriPresenter
16.2019.4.13-14Creative Stories from Copywriter to ClientLocalNew Era University CollegePresenter
17.2019.01.05Copywriting PowerLocalNew Era University College Experience CampPresenter
18.2018.5.14Courses on Chinese Literature and CopywritingLocalSMJK Yu HuaPresenter
19.2017.10.26 The beauties and functions of ChineseLocalCatholic High SchoolPresenter
20.2017.9.10 An open window for Chinese: Introduction the courses of Department of Chinese Literature and Language in New Era University CollegeLocalCarnival of Department of Chinese Studies, University of MalayaPresenter
21.2017.7.14 As Beautiful as FreedomLocalKuen Cheng High SchoolPresenter
22.2017.5.20 The Power of LiteratureLocalPoi Lam High School, PerakPresenter
23.2017.4.28-29
Reasons of Chinese Should be LearnedLocalSegamat “Motivation Camp on the Chinese Language”Presenter
24.2017.2.25 Discussion of Chinese and GoalsLocalVisitation of Kwang Hua High School to New Era CollegePresenter
25.2017.1.24 The Necessity of ChineseLocalSMK Seri LalangPresenter
26.2016.9.7 Exchange Meeting of Chinese Language Students LocalThe 11th New Era College Chinese Department Literature WeekPresenter
27.2016.6.25 My Chinese Journey and My Quest for Chinese Culture LocalSMJK Segamat, JohorPresenter
28.2016.6.24 Reading and Writing in Literary LocalSMK Jementah, JohorPresenter
29.2016.6.19 It’s time to get home: from here, I started my Chinese JourneyLocalSMK Taman DayaPresenter
30.2016.6.18 I teach in Mandarin (Lecturer speech time), I learn in Mandarin(student speech time)LocalVisiting of SMK Sungai Besar, New Era CollegePresenter
31.2016.6.8 Cultural and CreativityLocalNational Chinese Cultural Camp, New Era CollegePresenter
32.2016.4.23 Creativity in Writing and Culture: Making a DifferentLocalWorkshop for SMK/SMJK Mandarin Teacher, New Era CollegePresenter
33.2015.11 Reading as an umbrella for meLocalOriental Art and Cultural AssociationPresenter
34.2015.10 The Power that Giving by Mandarin toward My LifeLocalAn Exhibition for Chinese Education, by Rainbow SocietyPresenter
35.2015.8 My University Life in Past Year and Let be a Better College StudentLocalNew Era College Orientation CampPresenter
36.2015.8 My Chinese Journey: Past, Present and FutureLocalMotivation Camp on the Chinese Language, New Era CollegePresenter
37.2015.6 My Chinese Journey LocalVisiting of SMK Jementah to New Era CollegePresenter
38.2015.5 What is Cultural and Creativity?LocalTraining camp of the Culture Promotion Centre of New Era CollegePresenter
39.2015.5 Where is the Future of Chinese Studies? Why I learn Chinese Studies? My Thinking of Chinese StudiesLocalChung Hwa High School, SerembanPresenter
40.2014.11 Learn Ancient Writings HappilyLocalTsun Jin High SchoolPresenter
41.2013.3 The attractiveness of Chinese Language: the importance of learning Chinese, sitting for SPM Chinese PaperLocalSeri Kota Puteri Secondary SchoolPresenter
42.2012.12 Malaysian Chinese Cultural Lifestyle: My Chinese Learning JourneyOverseas“Tan Lu Zhe International Youth Hostel”, Wuhan, ChinaPresenter
43.2011.11 Malaysian Chinese Cultural Lifestyle: My Chinese Learning JourneyOverseasAdvertisement and Art Design Faculty, Wuhan University of Technology, Wuhan, ChinaPresenter
44.2011.5 Research Methodology for Postgraduate StudentsLocalDepartment of Chinese Studies, University of MalayaPresenter
45.2011.4 Tolerant: A Cultural Character of The Hans people from the Ancient to ModernLocalSJK(C) Foon Yew (5), Johor Presenter
46.2009.7 I study Chinese, I take Chinese examsLocalTaman Daya Secondary SchoolPresenter
Host
No.DateTitleLocal/Overseas
OrganizerRoles
1.2021.12.1“Why Japanese Scholars studies Malaysian Chinese Literature” Lecture By Professor Masutani Satoshi LocalNew Era University CollegeHost
2.2021.11.24“Tan Lark Sye Lecture Series” 1st Talk by Professor Fan RuolanLocalNew Era University CollegeHost
3.2021.10.28“Academic and cultural lecture series of Huainan Normal University and New Era University College: University President Lecture” (Vice Chancellor of New Era University College, Dr. Mok Soon Chong and Vice Chancellor of Huainan Normal University, Dr. Li Linqi)OverseasNew Era University College, Huainan Normal UniversityHost
4.2021.9.24“How to use wealth management to win at the starting point: Financial tips for not having enough money (Interview session with Ms. Agnest Siaw), New Era University College Lecture Series on Further Education and Career PlanningLocalNew Era University CollegeHost
5.2020.12.30“Culture talk: Ukraine”, Online talk of Language and Intercultural Centre, Institute of International Education OverseasNew Era University CollegeHost
6.2018.7.17“The Living Library: Ma Bao Jing, Chen Li Shao and Koh Hui Ling”, “Dynamic as nature” 20th Anniversary of Department of Chinese Language and Literature and 13th Literary WeekLocalNew Era University CollegeHost
7.2018.4.21“The living library: Wu Liu Ying”, “Dynamic as nature” Grand Award Ceremony and Motivation Camp on Chinese LanguageLocalNew Era University CollegeHost
8.2016.9.7“Writers Exchange’s Night”, The 2nd Huazong Literature Camp LocalNew Era CollegeHost
9.2016.4.23“The living library: Lucas and Chris”, The 2nd New Era College Kajang Community Book FairLocalNew Era CollegeHost
10.2016.4.21“The living library: Fanglu”, The 2nd New Era College Kajang Community Book FairLocalNew Era CollegeHost
11.2015.4.11“A Talk of The Principal of NEC: My University life”, The 1st New Era College Kajang Community Book FairLocalNew Era CollegeHost
(5) Events and Brand Building
No.DateProject/ActivityLocal/OverseasInvolving partnersRoles
1.2021.11The 1st campus with new energy vehicle (motorcycle) charging pile in MalaysiaLocalEmergence Innovative
Sdn. Bhd.
Coordinator
2.2021.11“Tan Lark Sye Lecture Series” International SeminarOverseasNew Era University College, Institute of International Education, Tan Lark Sye InstituteCoordinator
3.2021.7Merchants’ Invitation Project Team for New Era CardLocalMajor domestic merchantsPlanner
4.2021.6.8New Era University College x JWC Roastery Father's Day Copywriting CompetitionLocalJWC Global Sdn. Bhd., New Era University CollegePlanner
5.2021.1-Lecture Series on Further Education and Career PlanningLocal--Planner
6.2019New Era University College Campus Music Album “Flying High”OverseasApple Music
Spotify
MOOV
QQ Music
GooglePlay Music
Amazon
Amazon Music
KKBOX
MyMusic
Friday Music
Coordinator/
Copywriter
7.2019-Facebook Page of New Era University College Overseas--Copywriter
8.2019.12.20-27The 20th Hainan Happy Festival - The 2nd China-ASEAN College Students Cultural WeekOverseasHaikou College of EconomicsCoordinator
9.2019.10.8New Era University College Campus Music Album “Flying High” ’s Introductory Ceremony and Music Session (800 participants)Local--Coordinator
10.2019.9.7“Flying High” ’s music sharing session at Kuen Cheng High SchoolLocalKuen Cheng High SchoolCoordinator
11.2019.8.1“Flying High” ’s music sharing session at New Era University College Local--Coordinator
12.2018.7“Dynamic as nature” Chinese Department 20th Anniversary CelebrationLocal--Coordinator
13.2018Promo Film in Commemorating “Philanthropists in Malaysia and Singapore” (YouTube)Overseas--Video documentary planner
14.2018.7.28“Philanthropists in Malaysia and Singapore” Beijing Launch CeremonyOverseas--Executor
15.2018.4.21The 6th “Dynamic as nature” Grand Award Ceremony and Motivation Camp on Chinese Language (700 participants) Local--Coordinator
16.2017-2018New Era University College Department of Chinese Language and Literature’s official website and Facebook page Overseas--Page Manager,
Copywriter
17.2017.10.24 “Lecture Series by outstanding graduates” : Sherl HonLocal--Coordinator
18.2017.8.2Interview of graduate series “Glowing in Chinese” : Tan Lay Ken (Settled in United States / Currently working in the Marketing Department of a famous technology company in Silicon Valley / Former office assistant of the San Jose City Councilor in California, and an administrator of a Silicon Valley technology company)Local--Coordinator
19.2017.7- “Dynamic as nature” Grand Award in Chinese StudiesLocal--Coordinator
20.2017.7International Conference on “The Belt and Road Initiative and Sinology Studies in Malaysia”Overseas--Coordinator
21.2017.6.20“Lecture Series by outstanding graduates” : Tan Lay KenLocal--Coordinator
22.2017.4.21Interview of graduate series “Glowing in Chinese” : Niz Chan (Deputy Editor-in-Chief of Business Culture Magazine “The Entrepreneur” / Editor-in-Chief of “Business” Publication / One of the leaders of Fleashion)Local--Coordinator
23.2017.4.13Interview of graduate series “Glowing in Chinese” : Koh Hui Ling (Founder of Empress Culture Sdn Bhd)Local--Coordinator
24.2017 “The Pains and Pleasures of Learning Chinese” VideoLocal--Coordinator
25.2016 Tan Chin Yang “Glittering brightly in Department of Chinese Language and Literature” video Local--Coordinator
26.2016 Tan Kian Fatt “My study journey in Department of Chinese Language and Literature” videoLocal--Coordinator
27.2016 “Su Mu Zhe: The moonlit night on Seventh lunar month” Promotional Video for Selected Readings in Verse lecture classLocal--Narrator,
Director of Copywriting
28.2016 “Zhong Wen Ren” Series 3 Promotional VideoLocal--Narrator,
Director of Copywriting
29.2016.4.21-23
The 2nd New Era College Kajang Community Book FairLocalJWC Global Sdn. Bhd.
Got 1 Publisher
Mentor Bookstore
Odonata Publishing
Love Community Center
Gerak Budaya
Loka Made
Coordinator
30.2016.3.5 Motivation Camp on the Chinese Language: “Zhong Wen Ren” Series 3 Launching CeremonyLocal--Coordinator
31.2015-2017
The 1st to the 3rd Xinxi Chinese Literary Forum (Number of students instructed: 12)Local--Academic advisor
32.2015.12.17-30
The 1st Seminar in Beijing for Malaysia Chinese TeacherOverseasBeijing Municipal Education Commission
Beijing Second Foreign Language Institute
Coordinator
33.2015.5.30 The 1st International Symposium about Malaysian Chinese Literature and the Unveiling Ceremony of Fang Xiu LibraryOverseasTropical Literature ClubSeminar Organizing Committee, Fang Xiu Library Unveiling Ceremony Planner and Responsible for Fang Xiu Library Window Display Content
34.2015.4.11-15 The 1st New Era College Kajang Community Book FairLocal--Coordinator
35.2015.3.14-16 The 1st Hua Zong Literary CampLocalSin Chew DailyCoordinator
36.2015.1.25 “Teaching Certificate of Chinese as a Foreign Language in Elementary and Secondary Education” Award CeremonyOverseasBeijing Municipal Education CommissionCoordinator
37.2014.9 “Teaching Certificate of Chinese as a Foreign Language in Elementary and Secondary Education” Award CeremonyOverseasBeijing Municipal Education Commission Coordinator
(6) Exclusive Interview
No.DateTitleLocal/Overseas
Media
1.2021.7.6(Newspaper report) Learning Site: Intellectual female writers know each other and cherish each otherLocalChina Press Daily
2.2021.5.9(Facebook live streaming) The Pros and Cons of UPSR Repeal and PT3 CancellationLocalWong Ching Yong’s Facebook Live Room
3.2021.4(Magazine report) The Meaning of TravelLocalTravelmate Magazine
4.2021.3.13(Facebook live streaming) The unbreakable family bond: The departure and epiphany of lifeLocalNirvana Malaysia
5.2020.11.30(Newspaper report) A guide for secondary school students: It's best only when it fits you mostLocalChina Press Daily
6.2020.7.17(Magazine report) Interview with Dr. Tey Shi Bin, Director of the Institute of International Education: New Era University College has successfully accredited by the Ministry of Education of China on JSJ websiteLocalXinguang Magazine
7.2020.6.30(Magazine report) Further education vs Employment: How do you choose in the face of pandemic? LocalMajalah Pelajar
8.2020.6.22(Facebook live streaming) Young Scholars talk on Johor Bahru EP07: On the Inheritance, Innovation and Global Dissemination of 24 Season Drum to Traditional Drum MusicLocalMain-Scholars’s Facebook Live Room
9.2019.12.27(Radio reporting) I love you morning: So cool showLocalMelody FM
10.2019.11.9(Radio reporting) Share Your ThoughtsLocalai FM
11.2019.11.8(Newspaper report) Learning Site: Graduation! Take it easy...LocalChina Press Daily
12.2019.11.2(Radio reporting) The Night ShowLocal988FM
13.2019.8.13(Newspaper report) Flying High: Sing with a young heartLocalSin Chew Daily
14.2019.8.5(Newspaper report) Flying High: New Era Campus Music Album Production by studentsLocalSin Chew Daily
15.2018.6.25(Event live streaming) Standard Mandarin Chinese Pronunciation: Interview with Dr. Tey Shi BinLocalDepartment of Media Studies, New Era University College
16.2017.11.3(Magazine report) Department of Chinese Language and Literature: The significance of “ ‘Dynamic as nature’ Grand Award in Chinese Studies”, discuss about the experience in the Chinese Society and the joys and pains of learning ChineseLocalXue Hai
17.2017.5.23(Newspaper report) The usefulness of the useless: Chinese language LocalNanyang Siang Pau
18.2017.5.17(Online report) The “sacrifice” made by girl born in the 1980s for the Chinese language studyLocalPocketimes
(7) Off-Campus Literary Assessment Panel
No.DateProject/ActivityLocal/
Overseas
Organizer
1.2021.6.8New Era University College x JWC Roastery Father's Day Copywriting CompetitionLocalJWC Global Sdn. Bhd., New Era University College
2.2020.10.15“Beautiful China 2020” Essay Final Competition, Zoom Cloud MeetingsLocalChinese Cultural Center
3.2019.7.31Selangor Area Secondary School Chinese Impromptu Speech Competition LocalHokkien Association Klang
4.2018.6.29Hulu Langat Area Chinese Poetry Reading CompetitionLocalSMJK Yu Hua
5.2018.5.28Hulu Langat Area Chinese Poetry Reading CompetitionLocalSJK(C) Bandar Sungai Long
6.2017.6.21Hulu Langat Area Chinese Poetry Reading CompetitionLocalSMJK Yu Hua
7.2017.4.11Hulu Langat Area Primary School Chinse Public Speaking CompetitionLocalSJK(C)Yu Hua
8.2016.10.9Kuala Lumpur Area Primary School Chinese Story Telling CompetitionLocalKajang Kuang Dong Association Hall
9.2016.9.25Ng Teck Fong Chinese Language Excellent Award LocalNg Teck Fong Foundation,
World Entrepreneurs Foundation
10.2016.7National High School Literature Competition: Prose Category Local--
11.2016.4.8Hulu Langat Area Poetry Reading Competition,LocalSMJK Yu Hua
12.2015.9.6Selection of Kuala Lumpur Area of National Primary School Story Telling Competition LocalHulu Langat Kuang Dong Association Hall
13.2015.6.17Gombak Area Secondary School Chinese Impromptu Speech CompetitionLocalSMK Kepong
14.2015.6National Secondary School Literature Competition: Prose Category Local--
15.2015.4.28Hulu Langat Area Primary School Chinese Public Speaking CompetitionLocalSJK (C) Kampung Baru Semenyih
16.2015.4.17Hulu Langat Area Poetry Reading Competition LocalSMJK Yu Hua
17.2014.9.13-14National Independent High School Chinese, Malay and English Public Speaking CompetitionLocalSabah Chinese High School
(8) Awards and Excellences
*Ranked by type of awards, followed by year of awards
No.TypeAwardIntroductionYear
1.EducationTeaching Excellence AwardNew Era Teaching Excellence Award 2021
2.EducationTeaching Excellence AwardThe 1st New Era Teaching Excellence Award2019
3.AdministrationService Excellence AwardNew Era Service Excellence Award2021
4.ThesisDistinctionPhD Thesis Inter- varsity of Central China Normal University with masterpiece “The Classical Literary Language Novels of Qing Dynasty that recorded in Qingshigao Yiwenzhi, BuBian and Shiyi (Bibliographical Catalogue)”2014
5.ThesisFirst Class Wenyuan Award (International Academic Award) with masterpiece “Prevent suicide and treasure the life given: The modern value of Life view of Confucianism and Daoism in Pre-Qin”2012
6.ThesisDistinctionMaster Thesis Inter- varsity of Central China Normal University with masterpiece “The Eternity of Life and Death: The Perspective of Life and Death of Sima Qian from as According to the Determinant of Life and Death in Various Characters in Shiji”2010
7.ThesisSecond PlaceThe 16th New Era Inter-Varsity Literature Awards with masterpiece “Emphasis etiquette or hegemony: The Progressive Idea of Zuozhuan”2008
8.LiteratureFirst PrizeWuhan and I Literature Awards, 2013 with prose “Wuhan from the mountains of osmanthus in Central China Normal University”2013
9.LiteratureSpecial AwardThe 7th Cun Cao Xin Awards with prose “My sister-in-law”2011
10.LiteratureOutstanding AwardThe Teenager Literature Awards with prose “My Chinese Journey”2010
11.LiteratureNominatedSingapore International Prose Awards with prose “The illuminated city lights on the causeway”2009
12.LiteratureNominatedXingyun Awards with prose “Tomorrow and Instability”2009
13.LiteratureNominatedThe National Inter-Varsity Chinese Literature Awards with poem “Accept”2007/2008
14.LiteratureNominatedThe National Inter-Varsity Chinese Literature Awards with prose “Eyes”2007/2008
15.LiteratureOutstanding prizeLiterature Fortnight Awards with poem “Grandmother”2005/2006
16.OthersOutstanding International Student AwardChina Scholarships Council2014
17.OthersOutstanding International Student AwardChina Scholarships Council2010
18.OthersThe 4th place in the Faculty of Arts and Social ScienceGraduated at University of Malaya for Bachelor of Arts in Chinese Studies with First Class Honours2007
(9) Other Achievements
No.Project/ActivityIntroduction
1.Institute of International Education
  • As the founding director of Institute of International Education, Tey Shi Bin successfully registered New Era University College on the China's JSJ Study Abroad website, established SOPs related to admissions and interviews, registration, study and management, graduation, and formulated agency quality management measures, which successfully recruited 354 international students and facilitated the school's upgradation and ranking. (2018.10-)
  • Increase the academic staff member and enhance the enrollment conditions.
2.Global cooperation
  • Nearly 70 memoranda of cooperation, cooperation agreements, and academic visits have been signed and conducted with foreign institutions since the inception of the Institute of International Education, which are beneficial for schools to participate in the ranking. (2019.4-)
3.Bachelor of Arts in Chinese Language and Literature
  • Curriculum Review and Project Leader, Full Accreditation (FA) (2016-)
4.Marketing and Sales Department
  • Renamed the Admissions Office to the Marketing and Sales Department. Under the epidemic, the Marketing and Sales Department implemented a series of reform, expanding from a few thousands of data in education fair to a current total of 33,237 data.
  • A dedicated copywriting team was set up to improve exposure and response rates, and the current responding speed has been increased from 2 days to 1 hour.
5.School activities
  • Conceived and planned “Nutritional Supplement Time-Traveling Project”, “Boost your Learning Ability Workshop” and “New Era Card”.
  • Conceived and planned industry-university-research cooperation projects, such as cooperating with specially invited merchants to establish the first new energy vehicle (motorcycle) charging pile on campus in Malaysia and promoting the “Scan to Ride in Campus” program.
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